Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
In a competitive market, even luxury brands must innovate to meet customer expectations. This customer story highlights how Natuzzi redefined its luxury furniture experience with a data-first approach, powered by Dynamics 365. Read this story to see how Dynamics 365 can drive transformation in your business and connect with Custom Information Services to get started.
How has Natuzzi transformed its customer experience?
Natuzzi has reimagined its customer experience by implementing Microsoft Dynamics 365, which allows them to unify previously disconnected systems and gain a 360-degree view of their customers. This enables them to create personalized engagement journeys across various channels, ensuring that each customer receives tailored experiences that resonate with their preferences and needs.
What role does data play in Natuzzi's strategy?
Data is central to Natuzzi's strategy. By leveraging Dynamics 365 Customer Insights, they have integrated demographic, transactional, and behavioral data to develop precise customer segments. This data-driven approach allows Natuzzi to create targeted marketing campaigns and improve customer interactions, ultimately driving higher lifetime value and engagement.
What impact has Dynamics 365 had on Natuzzi's operations?
Since implementing Dynamics 365, Natuzzi has seen measurable improvements in store performance and customer engagement. They have increased their unified customer profiles from 387,000 to nearly 650,000, a growth of 68%. This platform has enabled better messaging, promotions, and events, allowing Natuzzi to maintain closer relationships with customers and adapt to market trends effectively.
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Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
published by Custom Information Services
Since 1989, our primary objective has been to provide business lines of technology through managed services, business process consulting, ERP solutions, and custom programming.
Our managed network services range from filling the role of an elite IT department with VCIO capability to providing a fully integrated support system for clients who already employ an active IT department. The proactive approach we take to managing information technology is designed to deliver a better result for our customers.
Our ERP consulting and software implementation services are also cored strengths of CIS. Our expertise revolves around the sales, implementation, and support of Microsoft Dynamics GP and its industry-specific customizations, especially as applied to distribution and manufacturing business models. Our objective is to ensure that customers are provided with exactly the right solutions for their business requirements - now and for the future. We embrace being a partner in the true sense of the word and our success is directly tied to that of our clients.
Any decision-maker or business owner would be well served to learn our unique perspectives on technology costs and results.
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